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kalli
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dean
Building brands, visuals, and experiences people actually notice.
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Design with Intention
I design brand systems that balance clarity, care, and real-world constraints. My work focuses on creating visual identities and marketing experiences that feel cohesive, intentional, and built to last.
I’ve led brand refreshes and creative initiatives for growing organizations, where success depends not just on aesthetics but on scalability, budget awareness, and cross-team adoption. I’m especially drawn to projects that require thoughtful evolution rather than reinvention.
Whether refining an existing identity or launching something new, I approach design as a system. Every decision is made with longevity, usability, and the people experiencing the brand in mind.
What I’ve Been Working On
Cogir Senior Living is a luxury senior living operator offering independent living, assisted living, and memory care communities across North America. As the organization grew and expanded, its visual identity no longer reflected the warmth, quality, or premium experience of its communities.
I led a brand refresh to better align Cogir’s visual language with its audience, its price point, and the lived experience of its residents, while remaining mindful of operational scale and budget realities.
Role: Brand strategy and design lead
Scope: Brand system, visual language, marketing collateral, website redesign
Slingshot Inc.
Limited-Edition Product LaunchSlingshot is a performance-focused workout brand known for strength training gear and accessories. To introduce a limited-edition product drop, the team set out to create a launch that felt culturally relevant and visually distinct from standard fitness gear.
I partnered with the product team to help finalize product designs and led the visual and creative execution of the launch across photography, web, and social.
Role: Product design collaboration, creative direction, photography, and marketing design
Scope: Product design support, pattern development, photography, web and social assets
Cogir Senior Living
Brand RefreshInstacart
Employee Appreciation and Nasdaq Celebration ActivationTo celebrate Instacart becoming a Nasdaq-listed company, the brand hosted a large-scale employee appreciation event at its headquarters. The goal was to transform the office into a series of immersive, interactive experiences that employees could explore, enjoy, and share.
I served as the sole designer on a contracted creative team, responsible for translating the concept into fully realized experiential builds across six floors of Instacart’s HQ.
Role: Experiential design lead
Scope: Environmental design, fabrication documentation, vendor coordination, large-format print production
Scale: 15 unique builds across 6 floors
